Blogs

HOW TO START A TOY-MAKING BUSINESS WITH EBM IN INDIA?

The First Step Is Market Research.

Before starting the toys making business, it is important to do market research. It is important to collect as much information as possible about this business so that you get the knowledge of exactly what kind of toys are in demand in the market.

In order to get the information, you can go to the market and have to find an experienced shop owner and make an inquiry about which toy contains higher sales in the market?  You can also take a demo of the toy from that shop owner and can make your own unique product by researching it. Also, you can make a deal with that shopkeeper to supply your product directly. So that you can get an initial boost to your product.

You can also opt for another way, in which you can go for online market research. For that, you can use free online sources like Google Trends, Google Consumer Survey, etc. to know what people are looking for and what is their demand?

If you have a minimum budget then you can collect information about a particular industry, product, or service from the forum website. On these websites, people give their opinion on different types of questions. Therefore, if you want, you can also take people’s opinions by putting questions on websites like Quora, and Reddit.

The Second Step Is, “Innovation, Which Will Make The Business Shine.

To start a toy manufacturing business, the only investment is not required, the key of creativity also plays a very important role, on the basis of which you will be able to be a successful manufacturer in the market. If you provide unique toys to the customers, then the demand for your product will also increase greatly. Having a skilled workforce, diverse range, innovation, and creativity in this business can give a great boost to your business.

You can present your new toy to the people by making your own innovation in soft toys or plastic or battery-operated toys, which will increase your toy sales.

The 21st century is the era of science and technology, so you can also invent robotic toys by doing research, such robotic toys teach children about science and technology in the game. Keeping this in mind, you can invent your own sensor-based toy.

Raw Materials Selection

You will need raw materials to make toys and you can buy these raw materials according to your need at low prices from wholesale. The main component used in toys is plastic, usually, raw materials such as polyethene, polypropylene, nylon granules, polystyrene, and polycarbonate are used in toy manufacturing. In this also you can bring innovation as you can use some chemical in raw material to give softer and better colour to your toys.

In order to improve your business, you can buy raw materials at a cheap price, which will also help to reduce your production cost.

The third step is to find the specific market (Find your niche) or select the toy category.

The toy manufacturing business in India is developing with a lot of opportunity and competition at the same time.

To start a toy business, you need to know what it takes to be successful in your specific market. You have to decide whether you want to manufacture soft toys, or you want to work on electronic toys?

You can also select the category according to the choice of the local people who have come up while doing the research Because initially, you will need to sell your toys in the same city or some other nearby cities.

The fourth step is “Toys Manufacturing Machines”

The selection of machinery may differ according to the category of toys.

There are generally 3 types of machines used in the toy industry: 1 injection moulding machine, 2. blow moulding machines and 3. sewing machines.

Today, most toys are made with blow moulding machines and injection machines. With this machine, you can make toys as well as many other products.

1. Injection Molding Machine

In the plastic toy business, you can make good quality products using injection moulding.

In the plastics industry, different shapes, designs, and colours can be easily given by using injection moulding machines to give different moulds and colours.

Product from the Injection moulding machine

With an injection moulding machine, you can generally manufacture hard toys. you can well-manufactured cars, toy guns, and puzzle toys.

2. Blow Molding Machine

If we compare Blow Moulding Machine with Injection Moulding, the blow moulding machine contains less pressure in this process. Because of this, you cannot manufacture the more rigid toys with the best quality.

Product from the Blow moulding machine.

This is the reason that hollow and flexible plastic items are mostly produced by blow moulding machines. With the help of a blow moulding machine, you can manufacture hollow products like plastic bats, balls, plastic hammers, swords, hula loops etc.

CMP provides a wide range of machines for Toy manufacturing. For model details kindly visit www.cmppin.com.

3. Sewing Machine

If you want to make handmade Teddy bears or made teddy bears using semi-automatic machinery, then you can use the sewing machine.

Along with raw materials and machines, you will need secure space in which you can install machinery and make a manufacturing unit. you can use a sewing machine to make the toy by hand. Especially cloth is used in this type of toy.

Product from sewing machine

With the help of this machine, you can produce soft toys of teddy bears, birds, and animals.

The Fifth Step is “Marketing”.

Marketing is the most important thing because marketing gives an initial boost to your start-up. With marketing, more and more people will connect with you and buy your product.

The first way for marketing is that you can sell your toys by contacting the local distributor, or you can sell your products by going to the local toy shop.

Another way is the printing section which is commonly used, in which you can publicize your product by making a banner about your product, placing a holding, so that more and more people can know this product.

You can do marketing by putting your poster on buses, rickshaws, and other public vehicles.

The third way is digital marketing, you can share your product on social sites like Facebook, and WhatsApp.

Apart from this, you can join online groups or you can also use online social media ads.

You can also meet YouTubers and talk about your products, if they like your product, then you can tell them to make a video of unboxing your product. You can also make an online review on YouTube, most important thing to remember is, that if the quality and design of your product are unique, then the YouTuber will definitely unbox your product.

So, we hope these 5 steps to starting this manufacturing business will definitely prove to be beneficial for you. If you have any friends who are looking to start a new business, suggest these business ideas to them.

error: Sorry not allowed!!